Why should I delete my data from my supermarket?
You should delete your data from supermarkets that you've shopped with because the data that they store is often personal, and could be having material impacts on your life.
Mainly, because what happens to your data should be up to you.
Personal data that supermarkets typically store:
- Contact details
- Credit and debit card details
- Name and address
- Cookies & IP address
- Tastes and habits
- Economic, social and cultural information
Supermarkets also often supplement their customer data with data collected from elsewhere, such as the electoral roll, Land Registry, the Office for National Statistics and credit reports.
Seem excessive? It is. While collecting so much data may be beneficial to a supermarket, helping them make operational and product decisions, it puts you as a consumer at risk.
As well as many supermarkets selling this information to third parties, the industry also has a long history of data breaches.
You can stop supermarkets using your personal data by sending a deletion request.
A deletion request is a written request that you send to a company asking for them to remove your personal information from their records. It's your right to decide what happens to your data under GDPR law.
How do I tell supermarkets to delete my personal data?
The easiest way to delete your information is by sending a deletion request through Rightly.
- Get started above to select your supermarkets
- Enter your basic details for identification purposes
- Send your request
They should confirm your data has been deleted within 30 days. Remember, a deletion request demands that they delete all of your data, including your account details.
Will I still be able to get my food delivered?
Sending a deletion request to a supermarket means that they have to delete all of the information that they have about you - including your account, purchase history and address.
We're currently working on another option, which will allow you to tell supermarkets to delete all of the extra, marketing-type information they have about you, but to keep the information necessary for you to order from them. Your account details and address for example. If you'd be interested in using this type of request, please contact our support team.
How long until a supermarket responds to my request?
After the supermarket has received your request, they have to reply in full within 30 days, or give a valid reason for asking for an extension. If this happens, our support team is here to help!
What if they don't reply?
Don't worry, they have to follow your wishes thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.
What if I’m not sure if they have my data?
You can still ask them. If they don’t have it, they have to let you know.
What if I’ve said they can use it in the past?
If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! You can still ask them to delete your data.
We’re free because our mission is to make data fairer, for everyone.
We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.
Send your request in under two minutes
It's simple and completely free