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Delete your personal data from online beauty companies for free

Stop online beauty companies sharing your private information, like your body type or training regime, today.

Why should I delete my data from online beauty companies like Boots and Superdrug?

The facility of online shopping is felt in small moments - never running out of shampoo because your deliveries are so perfectly timed or always having toothpaste in stock without needing to run to the shop.

Whilst most of us are turning to online beauty companies for the little things, they are constantly gathering and sharing our big things - our private information.

Buying beauty and cosmetics online allows companies like SpaceNK to gather and share personal information like your body type, prescription renewals and product preferences.

Personal data commonly stored by beauty companies:

  • Name, address, age, gender and contact details
  • Adverts and links you may click on
  • Order history and browsing behaviour
  • Prescription information
  • Hobbies and interests
  • Payment information
  • Wishlist
  • IP address, browser type and device type
  • Perks redeemed from any loyalty scheme
  • Beauty profile (if you decide to provide it) e.g. body type, skin type, hair type, training regime, height and weight
  • Reviews, feedback and interaction with customer service

What happens to your data should be up to you. The quickest way to delete your information is to send a deletion request.

What's that?

A deletion request is a written request that you send to a company asking for them to remove your personal information from their records. It's your right to decide what happens to your data under GDPR law.

How do I remove my personal data from online beauty companies like Look Fantastic and Beauty Bay?

The quickest way to delete any sensitive information is by sending a deletion request through Rightly.


  • Get started above to select beauty companies you use or have used in the past
  • Enter your basic details for identification purposes
  • Send your request

Remember, a deletion request demands that they delete all of your data, including your account details.

If you can't find a company you're looking for, please contact our customer support team and we’ll add it for you.

How long until they respond to my request?

Once the company has received your request, they'll have 30 days to respond, or give a valid reason as to why they need an extension. If this happens, our support team can help speed up the process!

What if I’m not sure if they have my data?

You can still ask them. If they don’t have it, they have to let you know.

What if I’ve said they can use it in the past?

If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! You can still ask them to delete your data.

What if they don't reply?

Don't worry, they have to follow your wishes thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.

Whether you want to delete your data from a retailer, social media, or even your local council, you can. It’s yours after all.

Why Rightly?

We’re free because our mission is to make data fairer, for everyone.

We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.

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