Why should I delete my data from data brokers?
You should delete your data from data brokers because the type of personal data typically stored by them is highly sensitive, and often shared with third parties.
What is a data broker?
A data broker is a company that sells personal information about you. They get permission from website owners to monitor browsing. This information is then stored against a unique identifier to build up a detailed picture about the needs, wants, and habits of individual consumers, and sold on.
They don't sell this information as individual bits of information, but rather as part of a data 'profile' of you as a person.
Personal data is any information that can directly or indirectly identify you as you. Think address, beliefs, and financial records.
What types of personal data are used to profile you?
Personal data like your relationship status, financial data, and causes you might volunteer for are collected and repackaged as part of a valuable data profile to be sold to others. For many, this feels like an invasion of privacy.
Personal data that data brokers typically store:
- Name and date of birth
- Tastes and habits
- Contact details
- Economic, social and cultural information
- House price data
- Family details
- Previous addresses
How do I tell data brokers to delete my personal data?
The easiest way to delete your information is by sending a request through Rightly. Just press 'get started' above, pick from our list of data brokers (and add more if you'd like) then send a deletion request.
Please note that some data brokers may ask you for additional information, like a cookie identifier. If this happens, contact our customer support team - they'd be happy to help!
How long until data brokers respond to my request?
After the broker has received your request, they have to reply in full within 30 days, or give a valid reason for asking for an extension. If this happens, our support team is here to help!
What if they refuse to delete my personal data from their records?
Don't worry, they have to delete your data if you ask them by law: this is thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.
What if I’ve said they can use it in the past?
If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! You can still ask them to delete your data.
What if I’m not sure if they have my data?
You can still ask them. If they don’t have it, they have to let you know.
We’re free because our mission is to make data fairer, for everyone.
We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.
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