How To Delete All Your Data From LadBrokes

Rightly, Champions of Data, empowers you to easily and securely manage your personal online data.

On this page we’ll explain why it’s a good idea to get your data deleted from Ladbrokes and how to go about it. Or if you just want to get started, click the Start Now button which will take you directly to our Rightly Protect service, enabling you to find out who has your data and get it deleted, quickly and for free.

Ladbrokes faced criticism from the gambling regulator over an incident in which confidential information about betting addicts, including photos, names and addresses, was found in a bin bag on the street.

In 2010 a story emerged saying that the confidential records of 4.5 million Ladbrokes’ customers were offered for sale to The Mail on Sunday.

Ladbrokes collects a large quantity of personal data on all its customers. That makes it an obvious target for hackers. If hackers access Ladbrokes, they could potentially gather your personal data, putting you at higher risk of being scammed and other criminal activity.

What we’ll cover

  1. Can I delete my data from Ladbrokes?
  2. How do I delete data from Ladbrokes?
  3. How it works
  4. How long until Ladbrokes responds?
  5. Does Ladbrokes actually delete your data ?
  6. What type of data does Ladbrokes store on me?
  7. What does Ladbrokes do with my data?
  8. Why delete my data from Ladbrokes?

Can I delete my data from Ladbrokes?

Yes you can! You have the right to ask any company to delete all the data they hold on you and they have to comply within 30 days. This right flows from GDPR (General Data Protection Regulation) legislation and if companies don’t comply without a valid reason, they can be in trouble.

How do I delete data from Ladbrokes?

The easiest way to get your data deleted from companies like Ladbrokes is to use our Rightly Protect service. In addition to picking Ladbrokes and asking them to erase your data, you can use our service to analyse your email inbox to figure out all the companies that have your data. Then you can ask all of them to delete the data they hold on you in one click. Because many companies have your data, even companies you’ve never heard of, and it often runs into hundreds or even thousands of organisations putting your data at risk.

How it works

When you start the process, you’ll be asked to log in using either a Google or Microsoft account. You then have a choice: ‘automatic’, or ‘manual’. If you just want to delete your data from Ladbrokes, choose manual. Once you’re signed in, you can enter ‘Ladbrokes’.

If you choose ‘automatic’ we’ll help you find out as many companies that have your data as possible, including Ladbrokes. From that list you can select which ones you’d like to instruct to delete your data.

If you choose ‘automatic’, this is what it will look like:

  • How it works - Discover NEW


    We help you find companies that shouldn't have your data

  • How it works - Select NEW

    2. SELECT

    Easily choose which companies should delete your data

  • How it works - Delete 1 NEW

    3. DELETE

    We make it easy to tell them to delete it using your GDPR rights

How long until Ladbrokes responds?

Ladbrokes should reply within one calendar month. If they have genuine reasons that they need extra time to consider your request, they can take up to an extra two months - but they should let you know within one month that they need more time and the reasons why. If you’re unhappy with how they respond, you can make a complaint to Ladbrokes and then if you’re still unhappy, you can complain to the ICO (Information Commissioner’s office).

Does Ladbrokes actually delete your data?

Yes, it’s a legal requirement. After one calendar month has passed since your account deletion request, your account and all of your information will be permanently erased by Ladbrokes, and you will not be able to retrieve it.

What type of data does Ladbrokes store on me?

Ladbrokes can collect a wide range of data from registered users:

  • Names and passwords of account holders
  • Usernames
  • Email addresses
  • Billing address
  • Date of birth
  • Gender
  • ‘Account notes’
  • Records of bets, wins and losses
  • Online images of play and screenshots
  • ‘Information on customer’s wellbeing
  • Interests and habits
  • Web Pages visited outside Ladbrokes
  • List of active software applications and active processes while using our website, including access to files and site-related program folders
  • Images and CCTV images from retail
  • Dates and times of shop visits
  • Risk scores, profile classifications
  • A physical description or profile of you where your personal details are unknown to the company
  • Facial recognition
  • Records of correspondence, whether via the Website, email, telephone or other means
  • Responses to surveys or customer research the company carries out
  • Details of the transactions whether via the website, telephone or other means
  • Details of your visits to the Website including traffic data
  • Weblog
  • Preference choices, and other account settings
  • Phone numbers
  • Recordings of phone calls
  • Chat room records
  • Metadata on how people use the Ladbrokes mobile app and website
  • Device model, OS and MAC address, browser type
  • Location data
  • Your Facebook or other third party ‘sign-in’ app data

What does Ladbrokes do with my data?

Ladbrokes’s main motive for building a data set around each user is to provide its services. Some of the data is used to set up your account. Some information is provided by users optionally. Other data is collected automatically.

They also collect text and voice message data that is stored on Ladbrokes’s servers.

Ladbrokes compiles the same kinds of data from a variety of users and uses it to optimise when and where it shows you certain ads on its own and other platforms. The additional data that Ladbrokes collects helps the company to perform strategic market research, communicate directly with users, and counter suspected misuse.

Ladbrokes says it shares your data with, (quoted):

  • “business partners, suppliers and subcontractors
  • affiliates and selected third parties, where you have expressly opted-out of receiving marketing from us / third parties, have been barred or self-excluded, in which case we may share suppression lists with our affiliates and selected third parties, to ensure you do not receive unsolicited marketing;
  • members of the Entain Group and third party suppliers and service providers; third party suppliers and service providers to the extent they assist the Entain Group with its legal / regulatory obligations e.g. providers of services in respect of anti-money laundering, fraud, verification etc.;
  • selected third parties so that they can contact you with details of the services that they provide, where you have expressly opted-in/consented to the disclosure of your personal data for these purposes;
  • analytics and search engine providers that assist us in the improvement and optimization of our site and other selected third parties;
  • other 3rd party organisations who ask, encourage or collate feedback and any online views of your experiences with us to help us improve and optimise our services.
  • Banks, credit card companies, Sports Governing Bodies and relevant agencies who may share with third parties for the purpose of investigating and safeguarding against underage, fraudulent, criminal or suspicious activity or safer gambling (or other activities we are bound by law, regulation or guidance to investigate and safeguard against) or if we have reason to believe that you have undertaken such activity; and
  • our regulators, law enforcement or fraud prevention agencies, as well as our legal advisers, courts, applicable independent adjudication services, sports' governing bodies and betting integrity organisations and any other authorised bodies, for the purposes of investigating any actual or suspected criminal activity, maintaining standards of behaviour in sport or other regulatory or legal matters”

They go on to say:

“We may also disclose your personal information to third parties in the following circumstances:

  • in the event that we consider selling or buying any business or assets, in which case we will disclose your personal data to any prospective sellers or buyers of such business or assets;
  • in the event of any insolvency situation (e.g. the administration or liquidation) of Entain Group plc, or a data controller or any of its group entities;
  • if we, or substantially all of our assets, are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets;
  • in order to enforce or apply our website terms of use;
  • to protect the rights, property, or safety of us, our staff, our customers, or others. This includes exchanging information with other companies and organisations (including without limitation, other gambling operators and the local police or other local law enforcement agencies) for the purposes of staff and customer safety, crime prevention, fraud protection and credit risk reduction;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or regulatory requirements, or otherwise for the prevention or detection of fraud or crime;
  • If you are based within the UK, when we check your identity when you first become a customer, or check your financial status as required by our License Conditions, we share information with a Credit Reference Agency and this will leave a “soft” footprint on your credit file; and
  • Where you have self-excluded yourself from gambling, we may share this information with our regulators or other companies in our field where we believe it is important to support your exclusion.”

Why delete my data from Ladbrokes?

Ladbrokes is an obvious target for hackers, because the amount of personal data they hold is huge. There can be little doubt that hackers will continue attempts to compromise your personal data.

If you’re not using Ladbrokes any more, or think a fresh profile would be a good thing, you can instruct Ladbrokes to delete all the data they have about you and so prevent it from being stolen as a result of a data breach.