Go to page content
hero_use_case_delete_data2.original.png

Find out what active subscriptions you have today. It's fast and completely free.

Pick which companies to ask from our list. Once you know where your subscriptions are, you can take action.

Every year, Britons waste a collective £25 billion by paying for subscriptions they don't need, use or want.

The typical adult spends around £40 each months on unused direct debits, standing orders and recurring card payments. Sound like you? You can check which companies you're actively subscribed to in one go. Save money, time, and protect your information.

Biggest subscription culprits:

  • Recurring/monthly products
  • Netflix, Amazon Prime and other streaming services
  • Health and beauty related products
  • Unused apps
  • Mobile phone contracts
  • Unused gym subscriptions

If you've picked up more subscriptions recently, you're not alone. With more shopping done online, more companies are using 'subscription traps' to rope in consumers. With subscriptions, it's easy to forget that you have them, and to overpay in comparison to how much you use a good or service. What's more, when you try to cancel it's common for companies to offer you a lower price to retain you for longer, or make it difficult to cancel altogether by making ending the subscription difficult.

The average consumer has five times as many subscriptions as they did 3 years ago.

What is a subscription trap and how do they work?

A subscription trap is where a consumer is misled into signing up to a subscription for goods or services. According to Citizen's Advice, this is most commonly done by the retailer:

  • offering a free trial or a reduced rate
  • offering sample goods where the consumer only has to pay for postage and packaging using a credit or debit card

These card details are used to take recurring payments for a subscription using a Continuous Payment Authority (CPA). Often, the terms and conditions are very unclear, key information is purposefully couched in complex language, and the consumer is committed to paying a certain amount each month that the retailer may be able to change without notifying the consumer. A CPA doesn't work in the same way as a direct debit, in that the payments are made via your credit or debit card rather than direct from your bank account, and the company doesn't have to ask permission first or take the money at a particular time.

Are subscription traps legal?

Unfortunately, while this practice is misleading and unfair, it is not technically illegal. At Rightly, we know that many consumers find themselves in a position where they don't know what active subscriptions, or CPAs, they still have. Through our tool, you can find out where your subscriptions are for free, and take action: whether that's leaving them, deleting them, or lodging a complaint.

How can I find out where my subscriptions are?

If you press 'get started' at the top of this page, you can then pick from a list of popular companies that all use digital subscriptions with CPAs.

What's that?

Personal data is any information that can directly or indirectly identify you as you. Think address, beliefs, and financial records.

What types of personal data are used to profile you?

Personal data like your relationship status, financial data, and causes you might volunteer for are collected and repackaged as part of a valuable data profile to be sold to others. For many, this feels like an invasion of privacy.

Personal data that data brokers typically store:

  • Name and date of birth
  • Tastes and habits
  • Contact details
  • Cookies & IP address
  • Credit and debit card details
  • Economic, social and cultural information
  • Mobile phone GPS information
  • Political opinions and affiliations
  • Sexual orientation
  • Medical information

How do I find out what personal data data brokers have about me?

The easiest way to find out is by sending a request through Rightly. Just press 'get started' above, pick from our list of data brokers (and add more if you'd like) then send an access request.

Please note that some data brokers may ask you for additional information, like a cookie identifier. If this happens, contact our customer support team - they'd be happy to help!

How long until data brokers respond to my request?

After the broker has received your request, they have to reply in full within 30 days, or give a valid reason for asking for an extension. If this happens, our support team is here to help!

What if they refuse to show me what personal data they have on their records?

Don't worry, by law they have to tell you what data they have if you ask them: this is thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.

If you don't like how much information they have about you when they respond to your request, you can easily delete your data from the biggest data brokers in one go here. Whether you want to delete your data from a retailer, social media, or even your local council, you can. It’s yours after all.

What if I’ve said they can use it in the past?

If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! They still have to show you what they know about you.

What if I’m not sure if they have my data?

You can still ask them. If they don’t have it, they have to let you know.

Why Rightly?

We’re free because our mission is to make data fairer, for everyone.

We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.

Keeping your data safe

Send your request in under two minutes

It's simple and completely free