GDPR: Everything you need to knowGDPR stands for General Data Protection Regulation. It’s an EU (European Union) law, but it affects businesses worldwide to different extents.
By eleanor blackwood
Tue 23 Jun 2020
4 min read
What is GDPR?
GDPR stands for General Data Protection Regulation. It’s an EU (European Union) law, but it affects businesses worldwide to different extents.
The GDPR sets new standards for data protection that:
- Give individuals greater control over their personal data
- Places limits on what organisations can do with personal data.
Personal data is information that allows a person to be directly, or indirectly, identified. Such as a person's name, cookie identifiers, or health information.
When did GDPR come into effect?
- It went into effect on May 25, 2018.
- It is written in a general way to allow countries within Europe to make their own small changes to suit their own needs.
Why was it needed?
In essence, there wasn’t enough regulation around how personal data was being used by companies, and it was open to severe misuse.
New sanctions and regulations were needed to protect individuals’ rights and keep up with the revolutionary ways in which data is mined. Many would argue that further action is still needed.
Personal data has rapidly become a highly valuable resource. This is because it is used for data profiling, making sales and other processes more efficient, to name but a few!
These actions all drastically increase profits. While we can’t know for sure just how much the industry is worth, the World Economic Forum estimates that it supports a trillion-dollar industry.
find out which companies are using your personal data
What does the law actually say?
The GDPR has 7 key principles:
Sat 20 Jun 2020
7 min read
Everything you need to know about personal data
Legally ⚖️ , 'personal data' is any information that allows a living person to be directly, or indirectly, identified.
Thu 04 Jun 2020
3 min read
What is the ‘Ad Tech’ industry, and why have I never heard of it?
AdTech is shorthand for the Advertising Technology industry – the technology which powers the ads you see online.