Your Data Uncovered: Which Brands Know The Most About You?

It’s something we are all guilty of doing - we visit a new website or app and automatically click ‘accept’ on a pop-up, without reading the seemingly endless waves of information in front of us. However, do you actually know what cookies give businesses access to?

Well, depending on the specific terms and conditions we (usually blindly) agree to, the simple answer is various aspects of your personal data. From basics like your name, date of birth and email address to more in-depth information such as your hobbies, buying habits, bank details and sexual orientation, with just one click you could be inadvertently handing over a lot of personal information.

Time for a data detox?

Since its introduction in 2017, GDPR (General Data Protection Regulation) has strengthened data protection laws in the UK and across Europe, giving individuals the right to ask any company for any personal data they hold, ask what it is used for, and request for it to be deleted.

This means, if you're being plagued with unsuitable or annoying targeted advertising or you simply aren't comfortable with companies having access to personal information on you, a data detox could be the way to go.

However, before your start, you need to first know which brands know what. Here at Rightly, we've created data maps so you can see at a glance what kind of information different industries and brands may have on you. To help you decide which areas of your digital life you’d like to target as part of your data detox, we have produced data visualisations of what information some of the biggest brand names in twelve of the largest industries store.

Which brands know what

Retail sites