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Delete your data from online retailers today for free

Pick from our list of online retailers, like Amazon and eBay, and easily send them deletion requests.

It's free and takes a minute.

Why should I delete my data from my online retailers?

In 2020, 87% of UK households shopped online, and the national industry is now valued at over 700 billion GDP. It's important to note that these profits don't just come from selling products, but also from the selling and sharing of user information.

You should delete your information the online retailers that you've shopped with know about you, because the data that they store is often personal, and could be having material impacts on your life. Mainly, because what happens to your data should be up to you.

Remember, if you delete your information from an online retailer, it will be a total deletion request, meaning your purchase history, address and account will also be deleted. If you'd rather simply find out what they know, you can here.

Personal data that online retailers typically store:

  • Contact details
  • Credit and debit card details
  • Name and address
  • Cookies & IP address
  • Tastes and habits
  • Economic, social and cultural information

Online retailers also often supplement their customer data with data collected from elsewhere. As well as other websites, this also includes the Land Registry, the Office for National Statistics and credit reports.

Seem excessive? It is. While collecting so much data may be beneficial to a large company, helping them make operational and product decisions, it puts you as a consumer at risk.

As well as many online selling this information to third parties, the industry also has a long history of data breaches, which you can read about on our blog.

You can delete your information from any online retailer of your choice, or many at the same time, by sending a deletion request at the top of this page.

What's that?

A deletion request is a written request that you send to a company asking for them to remove your personal information from their records. It's your right to decide what happens to your data under GDPR law.

How do I tell online retailers to delete my personal data?

The easiest way to delete your information is by sending a deletion request through Rightly.


  • Get started above and select your retailers
  • Enter your basic details for identification purposes
  • Send your request

They should confirm your data has been deleted within 30 days. Remember, a deletion request demands that they delete all of your data, including your account details.

How long until the companies respond to my request?

After they've received your request, they have to reply in full within 30 days, or give a valid reason for asking for an extension. If this happens, our support team is here to help!

Why Rightly?

We’re free because our mission is to make data fairer, for everyone.

We don't use consumer data for commercial purposes, which means we'll never, ever sell your data. It also means that there are no adverts or hidden costs.

What if they don't reply?

Don't worry, they have to follow your wishes thanks to your ‘right to erasure’ under GDPR law. GDPR applies in the UK and EU.

Whether you want to delete your data from a retailer, social media, or even your local council, you can. It’s yours after all.

What if I’m not sure if they have my data?

You can still ask them. If they don’t have it, they have to let you know.

What if I’ve said they can use it in the past?

If you agreed to an organisation using your data but you’ve changed your mind, don’t worry! You can still ask them to delete your data.

Related Blog Articles

How do online retailers use my data?

Want to know what personal data the UK's largest online retailers collect, and how they use it? We've gone through each of their privacy policies to find out for you.

Keeping your data safe