About us

Rightly, Champions of Data, is an independent consumer data action service committed to championing consumer rights and helping people police, control and manage their personal data held by organisations.

We all live, work and play in a world of data. It makes things possible today that we could only dream of a few short years ago. But this new world can be shady and overwhelming. We’ve all heard about data misuse and theft. Rightly actively champions the consumer, enabling you to take control of your personal data by providing a free and simple online service that uncovers your digital footprint. It enables you to make decisions about how your data is being used, to have it deleted if you want it to be, and ultimately to benefit from its value. This reduces the risk of data harm and exposure to scams, spam, fraud, data breaches and spear-phishing.

As well as educating consumers about their rights, Rightly helps address vulnerabilities and supports people through the process of discovery. Rightly are experts in GDPR, data protection and the prevention of hacks, spam, and scams. It acts as a conduit between consumers and businesses, allowing users to send data requests to multiple companies at once and enabling businesses to respond securely.

Rightly's purpose is to help individuals and organisations make good use of data. We help them understand their data rights and obligations and equip them with the tools to manage, share and use data rightly.

Our mission is simple: to make managing your online data as easy as it can be.

How come Rightly is free?

The world needs data champions who’ll help people understand their data rights and how to use them. We’re funded by private investors who share our belief that data needs to be done Rightly. In the future we’ll introduce some additional features that can be paid for, but we promise that everything you see here now will always be free and that we will never misuse your data.

How we got here

In March 2017 we started Rightly when we had that ‘lightbulb moment’! We heard about GDPR and we knew it would give people more rights over their data than ever before.

By July that year we’d built our initial team of six. We had an early version of the Rightly platform - it wasn't pretty, but it worked and we knew we were on to something.

GDPR legislation was introduced in May 2018 and v2 of our platform went live in January 2019.

By July of that year, we’d been accepted into the NatWest Accelerator programme, a great boost to push us further. By September, we’d met our preferred investors and won their support. In October that year we opened up an early version of the platform to a closed group of testers and got lots of useful feedback that improved the product.

In May 2020 we got full investment and expanded our team. By August we had added 10,000 companies to our system so that consumers could easily ask for their data to be deleted.

In 2021, we went on BBC Radio 4’s consumer programme, ‘You & Yours’ to discuss our research into what online retailers do with consumer data.

In March that year James Walker became our CEO. We built and launched a new tool that empowers consumers to erase their information from company records in one go.

We were busy hiring again. We were lucky to get Tony Smith onboard as CTO and Beatrice Farina as CMO.

In early 2022 we launched Rightly Protect, enabling anyone with a Gmail account to analyse their inbox and see how many companies have their data, and then send deletion requests to as many of them as they like, in one click. Soon after we added Outlook too, with more to come.

We’ve been busy in 2022 in the press, on consumer shows on radio, writing columns in newspapers and raising awareness of the danger of not looking after your digital footprint.

We’re UK based

As a UK founded and based company, of course we’re subject to GDPR and accountable to the Information Commissioner’s Office (ICO).

Rightly Protect

Everyone should be taking care of their digital footprint. Protect yourself, right now and for free, by using the Rightly Protect service to quickly find and erase your data from companies that don't need it.

Be part of the team

Fancy working at Rightly? You can explore opportunities here.


If you’d like to visit the Press Office to see the latest press releases or to make press enquiries, we’d love to see you.

Rightly Limited is a company registered in England and Wales.

Registered company number: 10905908

Registered address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ